All case studies
ClawCrazy·Consumer app · Live arcade·Developer advisor, ongoing

Developer advisor on a live claw-machine app people actually play every day.

ClawCrazy lets you play real, physical claw machines from your phone and ships you what you win. I work with the team as a contractor on design changes and product strategy: what gets built next, how it should feel, and keeping it moving.

The problem

The app was already live and growing, which is its own kind of constraint. Every change lands on people who are mid-game, so decisions about what to build next, and how a change should feel to someone holding a phone, are worth a second opinion from somebody who builds.

The approach

I work with the team as a contractor rather than owning a surface. Design changes get looked at before they ship, and product direction gets argued out ahead of the build, so what gets made stays aimed at what players actually do.

The app today

  • 70,000+ monthly players
  • 100+ live machines
  • Prizes shipped to 25+ countries

Tell me about your business, and I’ll tell you what I’d build.

No pitch deck. A conversation about how your business runs, and an honest read on what’s worth doing.

  • + Reply within a day or two
  • + Usually available within a week or two
  • + Fixed-scope engagements, no retainer traps